I am · Communications & PR
A communicator who believes stories change things.
I help organisations say what they mean, clearly and warmly, so the people they serve understand them, trust them and act. My work sits where communications, brand strategy and public relations meet.
Principles I don't compromise on.
- 01
People before platforms
Every message starts with who it's for and what they need. The platform comes second.
- 02
Stories over announcements
Stories about learners and communities reach further than plain announcements, so I lead with people.
- 03
Honest reporting
I measure what happened, say so plainly, and use it to do better on the next campaign.
From Nsukka to national campaigns.
I studied Mass Communication at the University of Nigeria, Nsukka. Long before I graduated, I was already doing the work: four years documenting community programmes for Agaga Care Foundation, writing reports and advocacy pieces for AFRIYAN, and running health outreach for more than 500 students and residents.
Today I lead communications for Coderina Education and Technology Foundation, managing twelve social accounts across four brands, leading publicity campaigns and teaching social media, brand strategy and PR to young Nigerians on the Federal Government's TVET programme. I'm a McKinsey Forward Fellow and I'm working towards my NIPR certification.
— Peace Agada
Before the campaigns, there was the community.
Long before communications was my job, it was how I served. Since 2021 I've worked with non-profits on gender equality, child protection, youth empowerment and community health: leading outreach, running field research, and making sure the people at the centre were heard.
- Gender equality
- Child protection
- Youth empowerment
- Community health
- Humanitarian response
- Education
- 3,000+Students and teachers reached on SRGBV prevention
- 500+People reached through health outreach I led
- 4Humanitarian and development organisations served
- 2021Serving communities since
What I bring to development work
- 01
Research & data
Field assessments, surveys and data collection, analysed into insight.
- 02
Communications & advocacy
Reports, briefs and campaigns that make complex issues clear.
- 03
Project & field coordination
Workplans, volunteers and stakeholders, delivered on time.
- 04
Monitoring & evaluation
Trackers and evaluation reports that show reach and guide decisions.
My communication process
- 01
Listen
Understand the audience, the goal and what success looks like.
- 02
Shape
Define the message, the voice and the story worth telling.
- 03
Create
Write, design and capture content people want to see.
- 04
Amplify
Take it to social, media and partners at the right moment.
- 05
Measure
Report honestly, learn what worked and do it better next time.
Where I've been doing the work.
- 2026 – present
PR, Brand Strategy & Corporate Communications
Coderina Education and Technology Foundation
I lead communications for national STEM programmes including COUCH, eSTEAM and AI for Good. I manage 12 social accounts across four brands, run publicity campaigns, and facilitate and serve as Safeguarding Officer on the TVET programmes.
- 2026 – present
Community Manager
Mafaku Culture
I look after a growing community of readers, writers and cultural advocates for a non-profit celebrating African history, arts and literature.
- 2025 – present
Research Assistant & Field Coordinator
SIPEAC, Youth-Led Approach for Combating SRGBV
Research, field coordination and monitoring for a programme tackling school-related gender-based violence, with outreach reaching 3,000+ students and teachers.
- 2025
Sales & Brand Promoter
Beiersdorf (NIVEA)
Consumer engagement campaigns, with performance tracked against monthly targets.
- 2024 – 2025
Writer & Rapporteur
UNFPA, Youth Progressive Platform (AFRIYAN)
Reports, proposals, articles, briefs and advocacy on youth empowerment, plus rapporteuring for meetings, workshops and consultations.
- 2021 – 2025
Rapporteur & Content Creator (volunteer)
Agaga Care Foundation
Community outreach for vulnerable and underserved people, told through reports, social media, videos and radio spots.
- 2022
Project Manager (volunteer)
Inspire World International Foundation
Led community health outreach against COVID-19 misinformation, reaching more than 500 students and residents.
Trained in mass communication. Still learning every day.
B.A. Mass CommunicationUniversity of Nigeria, Nsukka · 2025
Graduating from UNN was the moment it all became real. I came, I saw, I conquered.
Certifications
- McKinsey Forward Fellow · McKinsey & Company · 2026
- Nigerian Institute of Public Relations certification · in progress
- Microsoft Power BI Data Analyst · Coursera · in progress
- Monitoring and Evaluation · Udemy · 2025
- Microsoft Excel · Udemy · 2024
What I bring to the table.
PR & brand
- Media relations
- Brand positioning
- Content strategy
- Crisis communications
- Influencer marketing
- Partnerships
Social & content
- Social media management
- Copywriting
- Storytelling
- Public speaking
- Radio broadcasting
- SEO
- AEO and GEO
People & community
- Community building
- Workshop facilitation
- Stakeholder engagement
- Advocacy
- Event coordination
Research & reporting
- Policy research
- Report writing
- Monitoring and evaluation
- Data analysis
Tools I use
- Canva
- Figma
- Notion
- Trello
- Power BI
- Excel
- Microsoft Office
A few snapshots along the way.
Speaking to the room
Taking a moment
NYSC camp
A day at Coderina
On camera for COUCH
Teaching at Meristem