Coderina University Challenge
COUCH 2026
I created the campaign and content strategy for the Coderina University Challenge, the programme with Coderina's largest dedicated audience.
- Higher education
- Innovation
- Youth
- My role
- Publicity team, campaign and content strategy
- Organisation
- Coderina University Challenge
- Year
- 2026
- Category
- Higher education, Innovation, Youth
Type of work
- Campaign strategy
- Content strategy
- Social media management
- Community engagement
The Coderina University Challenge (COUCH) brings university students together to solve real problems with technology. Its Instagram community is Coderina's largest outside the main brand, with more than 850 followers and 85 posts.
As part of the publicity team, I created the campaign and content strategy for COUCH 2026, building on that community and on what I'd learned from earlier campaigns: stories about students travel further than announcements.
- 01
Know the audience
Start from what university students care about and share.
- 02
Lead with stories
Put participants and their ideas at the centre of the content.
- 03
Keep it consistent
One voice and one plan across Instagram and Facebook.
- 855Instagram followers
- 85Posts building the community
- 2Platforms I manage for COUCH
COUCH gives us a strong community to build the next campaign on.
In the arena
Event day