Coderina × Federal Ministry of Education
National Robotics Championship 2026
Over three days, more than 500 students from across Nigeria competed under the theme “UNEARTHED”. I helped tell the story from the first announcement to national news, not as a competition but as a story about young Nigerians building the future.
- STEM education
- Robotics
- Youth
- My role
- Communications and publicity, from awareness to post-event storytelling
- Organisation
- Coderina × Federal Ministry of Education
- Year
- 2026
- Category
- STEM education, Robotics, Youth
Type of work
- Campaign strategy
- Pre-event awareness
- Countdown content
- Live event coverage
- Visual storytelling
- Stakeholder messaging
- Earned media
The National Robotics Championship is one of Coderina's biggest national programmes, run in partnership with the Federal Ministry of Education. In 2026 it brought students from federal unity colleges, state and private schools to the Moshood Abiola National Stadium in Abuja to compete in the FIRST Tech Challenge and FIRST LEGO League, under the theme “UNEARTHED”.
My aim was to make sure the championship was told as more than a competition: a national story about young Nigerians building, creating and solving problems. That meant translating robotics and STEM into warm, accessible language for students, parents, educators, partners, government and the wider public.
The campaign moved from announcement to countdown to live coverage, then into post-event stories about the teams heading to international championships. The story didn't stay on our own channels. It was picked up by the Federal Ministry of Information and National Orientation and by independent Nigerian media.
- 01
Awareness
Announced the championship, its dates and the UNEARTHED theme with one consistent hashtag identity. People commented asking how to take part.
- 02
Countdown
Built anticipation in the run-up, so the championship felt like a moment rather than a single post.
- 03
Live storytelling
Brought the arena online as it happened, with photos and stories of students building, testing and competing.
- 04
Earned media
The story moved into government and independent news, led by the Federal Ministry of Information and National Orientation.
- 500+Students taking part
- 3Days of live coverage
- 5Schools heading to international championships
- 4News outlets that picked up the story
The campaign communicated impact through people: young Nigerians building robots, solving problems and earning the chance to represent their country.
Where the story travelled
- Federal Ministry of Information and National OrientationFG Deepens Investment in Robotics, AI as Nigeria's Young Innovators Shine at National Robotics Championship
- Nigeria Startup Act500+ students and the government's commitment to technology-driven education
- The TrumpetChampionship closes with international sponsorship for five schools
- Dateline NigeriaYoung innovators shine and secure international opportunities
In the arena
UNEARTHED