Coderina · Federal Government TVET Initiative
Social media, brand & PR for TVET
I teach Social Media Communications, Brand Strategy and Public Relations to the first Meristem cohort on the Federal Government's TVET programme, so young Nigerians can turn communication into a career.
- Skills
- Employability
- Entrepreneurship
- My role
- Facilitator, and Safeguarding Officer for ECCDE IDEAS-TVET
- Organisation
- Coderina · Federal Government TVET Initiative
- Year
- 2026
- Category
- Skills, Employability, Entrepreneurship
Type of work
- Facilitation
- Curriculum design
- Social media strategy
- Brand strategy
- Public relations
- Safeguarding
The Federal Government's Technical and Vocational Education and Training (TVET) initiative gives young people practical skills for work and enterprise. Under Coderina, I facilitate the Social Media Communications track for the first Meristem cohort, alongside brand strategy and public relations.
I keep the sessions practical. Learners think like a business owner, a communications officer or a creator, and work through real questions: who is my audience, what does my brand stand for, and how should I respond when people talk back?
The thread through everything is that social media, brand and PR work together: brand strategy, then communication strategy, then content, audience engagement, public perception and, finally, reputation. I also serve as Safeguarding Officer for the ECCDE IDEAS-TVET programme.
- 01
Social media
Platforms, audiences, content calendars, engagement and simple analytics.
- 02
Brand strategy
Purpose, values, voice and positioning that stay consistent everywhere.
- 03
Public relations
Stakeholders, reputation, crisis communication and public-facing writing.
- 04
Putting it together
How every post shapes perception and, over time, reputation.
- 1stMeristem cohort
- 3Disciplines taught together
- 10Career paths the skills open up
Effective communication is about understanding people, building relationships and shaping perception.
In session