Coderina · eSTEAM
eSTEAM webinar series
Three webinars on coding, AI in Africa and digital sovereignty. I led the publicity for each one, and views on our promotion grew more than six times between April and August.
- EdTech
- AI
- Tech policy
- My role
- Publicity lead
- Organisation
- Coderina · eSTEAM
- Year
- 2026
- Category
- EdTech, AI, Tech policy
Type of work
- Campaign planning
- Copywriting
- Social media
- Content scheduling
- Performance reporting
eSTEAM is Coderina's initiative for science, technology, engineering, arts and maths education. In 2026 it ran a webinar series: Coding the Future: Digital Renaissance in April, AI in Africa: Data-Driven Foundations and Deployment in July, and Digital Sovereignty: the Future of Tech Policy in Africa in August.
I led the publicity campaign for each webinar. Every campaign taught me something about what our audience responded to, and I carried that into the next one. The result was steady growth: promotion for the first webinar reached 150 views, and promotion for the August webinar reached 958.
- 01
Plan
Set the audience and message for each webinar's topic and speakers.
- 02
Promote
Built a run of posts across eSTEAM's channels in the weeks before.
- 03
Learn
Looked at what reached furthest and carried it into the next campaign.
- 3Webinars promoted
- 958Views on the August promotion
- 6.4×Growth in reach since April
Each campaign reached a wider audience than the last.
Behind the scenes