Every month I look at what worked and what didn't. One pattern keeps showing up: posts about learners and communities reach far more people than plain announcements.
What the numbers say
Our boot camp and Rising Voices posts reached over 400 views each, well above our standard announcements. And when I compared our webinar campaigns from April to August, reach grew more than six times as we leaned into people and stories.
What I'm doing differently
I now plan content around the people involved: what they learned, what surprised them, what they'll do next. Announcements still matter, but they work best when there's a human story beside them.
